Chile Humour Campaign For January 2 Public Holiday

Sources: Cuarta Cibernetica (Santiago) and Chile public holidays (qppstudio.net). A group of Chilean creative ad agencies has banded together and created a movement asking the government to declare Friday, January 2, 2009, a bridge public holiday between January 1st and the weekend.

The movement has gotten attention by calling itself, humorously, Tómate el sandwich. Michelle!, where Michelle, of course, is Chile's President, Michelle Bachelet, and días sandwich is how people refer to Mondays or Fridays caught between a Tuesday or Thursday public holiday and the adjoining weekend. The pun, being on tómate which means take or have (as in Take a break, have a Kit-Kat), but which means tomato when written tomate (without an accent).

An online petition on their website has so far garnered 3977 signatures in favor of the tomato sandwich.